Ride-hailing is a relatively new, disruptive and controversial form of mobility. Controversy stems in part from questions regarding whether or not ride-hailing has a negative impact on public transit use, ethical concerns related to the use of algorithms to entice driver and passenger travel, and uncertainty about the impact of ride-hailing on congestion, total vehicle miles travelled and induced travel demand. Provisions for accessible, affordable and safe intra-urban mobility are usually governed at the local level in large, developed urban areas, and privately-held ride-hailing firms have little incentive to address public good through their technology or services. In less developed and less populated regions, ride-hailing services can provide a mobility solution in the absence of reliable public transit or other public mobility options. Regardless of the context, intentional public policy and leadership are required in order to derive public benefit from a private good such as ride-hailing which is delivered using public infrastructure. This presentation explores the opportunity for local governing bodies to leverage ride-hailing technology and services to promote socially responsible innovation. Through a case study approach, the presentation examines the ways in which private sector ride-hailing initiatives can be designed and prioritized to support socially responsible innovation in the context of smart cities and smart villages. The presentation concludes with a discussion of how we can learn from these examples to extract public benefit from ride-hailing.